UpstartToday: MySpace returns; Wheel gets reinvented; & Movie marketing 'Ends'

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June 13, 2013

Myspace is back, but why not just rename it? Myspace is back and its new ad campaign shows young people rocking out and tipping over drum-sets. Perhaps a metaphor for more than half a decade of pent up rage from Myspace investors? Einstein's skateboarding successor It's a bold move for an entrepreneur to attempt to literally reinvent the wheel. It's an even bolder claim for him to say he solved a problem that stumped Albert Einstein. Outsmarting Amazon on groceries? The lean-minded co-founder of Relay Foods isn't worried about AmazonFresh. He figures if Amazon pushes online groceries, that will help with his own marketing. 'This Is the End' of marketing If the apocalyptic comedy scores at the box office, look for more movie makers adopting innovative marketing campaigns employing such gimmicks as fake trailers, street art and branded entertainment. MORE ON ENTREPRENEURS AND INNOVATION 20 million new reasons to watch Lolly Wolly Doodle How to build a rainforest, Silicon Valley style Pandora's bold plunge into mainstream radio, and a lesson for startups Meet Craig Federighi, Apple's breakout star Toilets, power outages and a love of sleep: One CEO's life lessons Good taste and the James Beard Foundation are coming to a town near you (Video) Silicon Valley elite hack British Airways flight to DNA Summit Back 9 links: What if Apple's Jony Ive designed everything?

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